First Reply
Answers every new lead in under a minute, day or night.
Every lead gets an answer inside a minute, so you stop losing the ones who text at 9 pm. It writes in your words and shows its reasons on every draft.
Why it mattersReflex by NeuralFlowThe AI-powered CRMEarly access
Reflex. The CRM that works while you sleep.
A crew of agents answers, follows up and books. You approve every send.
Sample business: Garden State Heating & Air, Edison NJ. Every number is demo data from the working prototype.
Features · the crew
Six agents. One job each. Around the clock.
Each one earns more freedom after 25 approvals you don't edit. Hover or tap a card for the pitch.
Follow-up
Chases quotes and no-replies until they answer.
The quote you sent and forgot gets a polite nudge on the schedule you set, and the yes lands in your queue. No more jobs that went quiet.
Why it mattersPipeline
Keeps every job in the right stage and flags what goes cold.
A yes moves to Booked on its own and a quiet quote gets flagged before it dies, so the board tells the truth without a Sunday tidy-up.
Why it mattersHygiene
Merges duplicates and fixes bad numbers and emails.
Imports land clean: duplicates merge, typos in numbers and emails get fixed, and every change can be undone. One record per customer.
Why it mattersCoach
Texts you a morning brief before your first job.
One text: what came in overnight, what got booked, what needs you. Reply with a number to approve, edit or skip from the truck.
Why it mattersNexus
Turns one request into a plan the crew carries out.
Say what you want in plain words. Nexus splits it into steps, hands each to the right agent and asks you first about anything outside your rules.
Why it mattersAdd to your crewVoice · answers the phone when you can'tReactivation · wakes up past customersResearch · fills in missing details
Nexus · the command agent
Say it. Nexus runs the crew.
Hold Space and talk, or type. Every step still follows that agent's rules.
Get Dan Reyes and Ali Khan moving. Book anyone who says yes for Tuesday.Said out loud · 7:41 am
Here is the plan. 2 steps need your OK, the rest your crew already does on its own.
FU
Follow-upText Dan Reyes a Tuesday install offer on quote #1042
Needs OKSent 7:42FU
Follow-upEmail Ali Khan instead of texting (he opted out of texts)
Needs OKSent 7:42PL
PipelineWatch both, and move a yes to Booked
AutomaticWatchingFR
First ReplyOffer Tue 8 am or 1 pm to whoever says yes
Acts, tells youReadyRun planChange it
6plans this week
19steps handed off
2asked you first
A step Nexus cannot clear on its own waits in your queue like any other draft.
Ask NexusHold Space to talk
The product
Five moments, not a demo reel.
Cropped from the working prototype. The rest moves the way it does in the product.
A draft arrives with its reasons. Approve, edit or skip.
Needs you01A approve · E edit · S skip
FRFirst Reply is writing · checking your playbook
FRFirst Reply · Text to Maria Lopezjust now
Sorry it's dripping again, Maria. We can come by Thursday at 9 am or Friday at 1 pm. Which works better?
Her text, 7:58 amPlaybook: leaks get a next-day visitCalendar: 2 open slots
Approve AEdit ESkip S
Sent to Maria · 8:01 am19 of 25 unedited approvals until First Reply sends texts like this on its own
First Reply handles the chat. Type, and it steps back.
Quiet quotes get flagged. A yes drops to Booked.
Quote sent
Booked
Drop to book
KLKevin Leesaid yes on the phoneBooked · Tue 8 am
Ask in plain English. Every answer shows how it counted.
Swipe to approve. Or reply 1 to a text.
Your crew · 7:30 am
Morning, Alex. Overnight: 4 leads answered, 2 jobs booked. 3 drafts need you.
1 of 3 · Text to Maria Lopez: "Sorry it's dripping again, Maria. We can come by Thursday at 9 am or Friday at 1 pm."Reply 1 send · 2 edit · 3 skip
1
Sent to Maria. 2 left.
You're always in control
Nothing goes out without you.
Autonomy is earned per task, one rung at a time, and you can move it back.
First Reply · texting a customer
1SuggestIt proposes; you do it.
2DraftIt writes; you approve.
3Act and tellIt does it and tells you.
4On its ownLogged, with undo.
25 approvals you don't edit move it up one rung. You can move it back any time.
This month
You set the cap. We never raise it.
First Reply62%Follow-up41%Nexus18%
At the cap, agents pause and text you. You choose whether to add more.
While you were out
Everything the crew did on its own, in order, with undo.
Take over
On every conversation an agent is handling. You type, it steps back.
Pause, any time
One person or everyone, from any screen.
Emergencies go to you
A gas smell, no heat, flooding: the agents pause and call you.
Your data stays yours. Agents act only inside the rules you set, and every action is logged with undo.
Technology · how it works
Plain rules, in the open.
No magic. A crew with narrow jobs, your playbook, and you as the manager.
The crew
Six agents, one job each. Each reads the lead, follows your playbook and shows its reasons on every draft.
Nexus
One request becomes a plan. Each step goes to the right agent and keeps that agent's rules.
Approvals
Autonomy is earned per task, 25 unedited approvals at a time, and every action is logged with undo.
Memory
Every contact carries its timeline, consent and the crew's actions, so nothing is asked twice.
Your data stays yours
Agents act only inside the rules you set, never quote prices outside your playbook, and export is one click.
Honest labels
Reflex is in early access. What is not built yet says coming soon, never sold as done.
ARIA · the front door
ARIA answers on your website. Reflex does the rest.
Books while they're still on the page. The lead lands with the transcript.
On your website · ARIA
Is anyone around? Our AC is out and it's 90 degrees in here.
Sorry to hear that. We have a tech free at 2 pm today. Want it?
Yes please. Maria Lopez, 14 Elm St, Edison.
Booked · today 2:00 pm · confirmation sent
Real openings only, in your hours and time zone.
In Reflex
The lead lands with the transcript.
MLMaria LopezWeb chat · AC replacement · 2:00 pm todayBooked
TNTom NgoWeb chat · 3-ton unit · First Reply handlingNew
Intake starts the record and saves consent. Follow-up, Pipeline and Coach pick it up from there.
ARIA is sold on its own as well. How ARIA works
Who it's for
Built for local service businesses.
If every job needs a quote, a booking and a follow-up, it fits.
- HVAC
- Plumbing
- Electrical
- Roofing
- Cleaning
- Landscaping
- Pest control
- Clinics
- Dental
- Studios
- Agencies
- Property management
- Auto repair
- Movers
First Reply answers in under a minute, in your words.
Follow-up chases every one; Pipeline flags what's going cold.
Reactivation wakes them up before the season starts.
Straight answers
Six questions owners ask first.
What happens when an agent gets it wrong?
You see every draft before it goes out, with its reasons, until that agent has earned the next rung. Anything it did on its own is in While you were out, with undo.
Can I turn it off?
Yes. Pause the agents for one person or everyone from any screen, or switch one agent off. Typing in a thread pauses First Reply on its own.
Will it text my customers without asking me?
Not until you say so. Every agent starts at Suggest or Draft and moves up one rung at a time, per task, after 25 approvals you don't edit.
What does early access mean?
Reflex is a working prototype. We set you up on a call and read every conversation your crew has in the first week; anything not built yet is labelled coming soon.
What do you need from me?
Your playbook in plain words, your calendar, and where your leads come from today. About an hour, then approvals from your phone.
Can I import my existing contacts?
Yes. Hygiene merges duplicates and fixes bad numbers as the list lands, and any merge can be undone.
Early access
Put a crew on your leads.
Danny reads every request and replies within one business day.
Set up on a callYour playbook, your calendar, where your leads come from.
You approve every sendUntil an agent earns it, nothing goes out without you.
Honest labelsWhat is not built yet says coming soon.
0 businesses on the list
You're on the list.
Thanks. Danny will reply within one business day to set up a call. In the meantime, see how ARIA books from your website, or ask ARIA anything right here.
Your leads, worked around the clock.
Reflex is in early access. Two ways to start, both with the founder.